Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding

A brand strategy should focus on the values of the company in order to create an authentic and consistent brand. This book takes readers through three steps: brand identity, setting intentions, and implementing the strategy. It emphasizes the importance of communicating value to consumers through meaningful interactions and provides practical exercises to help readers map a living brand document.

Format: Paperback / softback
Length: 256 pages
Publication date: 03 June 2023
Publisher: Kogan Page Ltd

Discover the art of crafting an authentic and consistent brand strategy by delving into the core values of your company. This comprehensive guide breaks down this process into three focused steps, each dedicated to brand identity, setting intentions, and implementing the resulting strategy. In order to captivate consumers and leave a lasting impression, a brand must implement a robust strategy that delivers a memorable and engaging experience. However, this journey is not complete without two additional crucial stages. Failure to embrace these stages may result in a perception of being out of touch and inauthentic, jeopardizing the success of your brand.

In Brand Strategy in Three Steps, renowned branding coach Jay Mandel takes you on a transformative journey through an innovative and efficient three-step approach to brand strategy. This invaluable resource emphasizes the significance of communicating value to consumers through meaningful interactions. Jay Mandel guides readers through the most effective branding strategies for both new companies and established ones seeking to revitalize their approach, offering thoughtful exercises to aid readers in creating a living brand document. By delving into the three essential steps of brand strategy, readers will gain the practical insights necessary to launch a successful and purposeful brand strategy and accompanying go-to-market plan.

Step 1: Identifying Your Core Values

In the first step of this transformative process, Jay Mandel encourages readers to embark on a journey of self-discovery. He guides them to identify their core values as a company, delving deep into the essence of their existence and purpose. By understanding their core values, readers can establish a strong foundation for their brand strategy. They will be able to align their brand's messaging, actions, and decisions with their values, ensuring that every aspect of their brand reflects their true identity.

Step 2: Connecting Your Core Values to Your Product or Service

Once readers have established their core values, Jay Mandel helps them connect these values to their product or service. He encourages them to think critically about how their product or service addresses the needs and desires of their target audience. By aligning their core values with the benefits and features of their offering, readers can create a compelling brand story that resonates with consumers. This connection between the brand and its product or service will not only differentiate it from competitors but also create a deep emotional bond with consumers.

Step 3: Tying It All Together: Implementing Your Brand Strategy

The final step in this comprehensive process is implementing your brand strategy. Jay Mandel provides readers with practical guidance and actionable steps to bring their brand to life. He outlines the key elements that should be included in a brand strategy, such as brand positioning, messaging, visual identity, and customer experience. By aligning these elements with the core values and brand story established in the previous steps, readers can create a cohesive and consistent brand experience that resonates with their target audience.

In conclusion, Brand Strategy in Three Steps is a must-read for anyone seeking to create an authentic and consistent brand strategy. By focusing on the core values of your company, Jay Mandel provides readers with a roadmap to success. Through his innovative and efficient three-step approach, readers will gain the practical insights necessary to launch a successful and purposeful brand strategy and accompanying go-to-market plan. Embrace the power of your brand's values and unlock the full potential of your business with this invaluable resource.

Weight: 396g
Dimension: 232 x 155 x 15 (mm)
ISBN-13: 9781398609792