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Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World

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Product details

Management number 201815038 Release Date 2025/10/08 List Price $47.33 Model Number 201815038
Category

Format: Hardback
Length: 248 pages
Publication date: 14 May 2024
Publisher: Emerald Publishing Limited

Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.


Dimension: 229 x 152 x 18 (mm)
ISBN-13: 9781835492734


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