Product Innovation Management: Intelligence, Discovery, Development

This book provides new insights into product innovation management, offering concepts, methods, and tools to accelerate successful product introductions in a competitive business landscape. It presents a three-level framework (the "innovation pyramid") and examples and case studies from over 20 years of research and consulting.

Format: Paperback / softback
Length: 194 pages
Publication date: 03 July 2022
Publisher: Springer Nature Switzerland AG

This comprehensive book delves into the intricate realm of product innovation management, providing valuable insights and practical strategies to expedite the successful introduction of products into the ever-evolving business landscape. Drawing from over two decades of extensive study, research, and consulting in the field of innovation management, the authors have crafted a comprehensive resource that encompasses a wide range of concepts, methods, and tools.

The book begins by exploring the multifaceted challenges associated with product innovation, recognizing the need for practitioners to adapt and respond effectively to these challenges. It presents a three-level framework, known as the "innovation pyramid," which serves as a valuable guide for organizations seeking to enhance their innovation capabilities.

Level 1 of the innovation pyramid focuses on intelligence, emphasizing the importance of gathering information and knowledge from external sources beyond the boundaries of the current market, technology, and customers. By broadening their perspective and seeking new insights, organizations can tap into a wealth of opportunities for innovation.

Level 2 of the innovation pyramid revolves around discovery, where creative ideation and technological experimentation come into play. This stage involves exploring a wide range of possibilities and testing innovative ideas to identify those with the greatest potential for success. Through rigorous research and experimentation, organizations can uncover new opportunities and develop breakthrough products or services.

Level 3 of the innovation pyramid emphasizes development, where opportunities are transformed into profitable new products and services. This phase involves rigorous planning, rigorous testing, and rigorous execution to ensure that products meet the needs of customers and achieve market success. By leveraging their expertise and resources, organizations can successfully bring their innovative ideas to life and compete in the ever-competitive marketplace.

Throughout the book, the authors provide numerous examples and case studies to illustrate the practical application of the concepts and strategies discussed. These real-world examples showcase the successes and failures of various organizations in the field of product innovation, allowing readers to gain valuable insights and apply them to their own contexts.

In conclusion, this book offers a wealth of knowledge and practical insights into the complex world of product innovation management. By presenting a comprehensive framework, practical examples, and case studies, the authors have provided practitioners with the tools they need to accelerate the introduction of successful products into the market. Whether you are a seasoned innovator or just starting your journey, this book is an essential resource for anyone seeking to stay ahead of the curve and succeed in the ever-changing business landscape.

Weight: 320g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030750138
Edition number: 1st ed. 2021