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Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
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Product details
| Management number | 201814186 | Release Date | 2025/10/08 | List Price | $26.62 | Model Number | 201814186 | ||
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Format: Paperback / softback
Length: 304 pages
Publication date: 17 December 2024
Publisher: Taylor & Francis Ltd
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.
Weight: 482g
Dimension: 153 x 235 x 22 (mm)
ISBN-13: 9781032557809
Edition number: 3 ed
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