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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

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Product details

Management number 201812667 Release Date 2025/10/08 List Price $55.01 Model Number 201812667
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Format: Hardback
Length: 344 pages
Publication date: 03 May 2022
Publisher: Kogan Page Ltd

Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.

Weight: 344g
Dimension: 589 x 156 x 22 (mm)
ISBN-13: 9781398604148
Edition number: 5 Revised edition


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