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The Routledge Companion to Identity and Consumption

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Management number 201818895 Release Date 2025/10/08 List Price $20.68 Model Number 201818895
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Our consumption behavior is fused with our self-identity, shaping it, changing it, and often challenging it. The Routledge Companion to Identity and Consumption explores the diverse issues regarding the ways identity affects our consumption behavior and vice-versa, presenting a broad perspective on the dynamics of self-identity and consumption.

Format: Paperback / softback
Length: 444 pages
Publication date: 13 June 2022
Publisher: Taylor & Francis Ltd


"Tell me what you eat, I'll tell you who you are," famously stated Anthelme Brillat-Savarin. In today's world, the more accurate phrase would be, "You are what you consume." Barbara Krueger's ironic twist on Descartes' statement, "I shop, therefore I am," has lost its irony. Such statements have become commonplace descriptions of our identity in the contemporary world. In our materialistic society, it seems as if there is no debate that our consumption behavior is intertwined with our self-identity, shaping it, changing it, and often challenging it.

The Routledge Companion to Identity and Consumption offers a comprehensive exploration of the intricate relationship between identity and consumption. Written by renowned scholars from around the globe, this book provides cutting-edge research on the interplay between these two fundamental aspects of human existence. It addresses a wide range of issues related to how identity influences our consumption behavior and vice versa, offering a broad perspective on the dynamics of self-identity and consumption.

Chapters in this book delve into the theoretical foundations, empirical research, and practical implications of these dynamics. They explore how these dynamics change throughout our lifespan and manifest in different social, cultural, and religious contexts. By examining these issues, the book serves as a valuable resource for students and academics from various disciplines, providing insights into the complex interplay between identity and consumption in our modern world.

In conclusion, "Tell me what you eat, I'll tell you who you are" has evolved into "You are what you consume." The Routledge Companion to Identity and Consumption provides a comprehensive examination of this relationship, shedding light on its theoretical, empirical, and practical dimensions. It serves as a valuable resource for scholars and students alike, offering insights into the ways in which our consumption behavior shapes our self-identity and vice versa. As we navigate the complexities of our contemporary world, understanding the relationship between identity and consumption is crucial for personal growth and social change.


Dimension: 246 x 174 (mm)
ISBN-13: 9781032340258


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