Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment

This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalized business landscape. It introduces the 'Four Rs of Competitive Success' framework, combining resources and capabilities, technology and innovation, internationalization and international markets, and physical and virtual location. It is practical in its approach, combining theoretical understanding with international case studies and real-life examples, and is for postgraduate students, academics, and practitioners.

Format: Paperback / softback
Length: 148 pages
Publication date: 15 March 2021
Publisher: Taylor & Francis Ltd

In this groundbreaking new book, we delve into the intricate world of firms and their quest for competitive advantage in the ever-evolving, disruptive, digital, and globalized business landscape. We present an innovative framework, known as 'The Four Rs of Competitive Success,' which serves as a comprehensive guide to global strategy. This framework encompasses the four essential pillars of global success: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots).

By exploring the interplay between these four drivers within the context of a globalized and digitized world, we unravel the secrets to achieving competitive advantage. Our approach is uniquely practical, blending theoretical insights with international case studies and real-life examples from renowned companies such as Apple, IKEA, and Microsoft.

Whether you are a postgraduate student pursuing advanced studies in international business, corporate strategy, innovation, or digital strategy, or an academic researcher seeking to expand your knowledge, Unlocking Strategic Innovation is a must-read. It offers concise and applied insights that will empower you to navigate the complexities of the modern business world and thrive in a global and technology-driven environment.

So, join us on this transformative journey as we explore the strategies and tactics that enable firms to succeed in the face of disruption and seize new opportunities for growth. Unlocking Strategic Innovation is your key to unlocking competitive advantage in the digital age.

Weight: 256g
Dimension: 154 x 235 x 23 (mm)
ISBN-13: 9780367322502